Stay on top of e-commerce laws with this FTC Mail Order Rule guide. Learn the 4 steps your e-commerce business should take to stay compliant.
Online Presence
Working on your website, social media, or email marketing? Then this post collection will help you understand how to do it on the legal up and up!
Why watermarks don’t work: A better way to protect your content online
Nervous and scared to post your work online because you are afraid it will get copied? The short answer is the only way to protect your online content, is by not posting it. But this is unrealistic. Learn the 5 ways to protect it in this video.
What’s legally required to launch an online store? A guide to leaving Etsy
Since 2005, Etsy has given handmade business owners a platform to increase their reach. But over the last (almost) twenty years, both Etsy and the handmade business community have changed. For the most part, this has been a symbolic relationship. Yes, Etsy always has had to answer to its investors. However, Etsy’s goals were mostly […]
What is a legit giveaway? (And why hosting one helps you reach your business goals)
I’d say that 90% of the giveaways I see on Instagram aren’t legal. In fact, when I see one that is legal it stands out. So how do you make your giveaway legal? Watch this video to learn the five required steps!
How to legally use a countdown timer
Most countdown timers are illegal because they are rolling promotions creating fake urgency. Learn the 3 things required to make them legit.
5 ways increase website accessibility
Designing an accessible website should be a priority for all business owners. Learn five ways you can increase website accessibility on your site.
How to increase list engagement and growth by actually giving away a freebie for FREE
This blog post contains affiliate links. (Any link with an * after it.) I use these links because the small commission I make allows me to keep creating intuitive, practical legal (and biz) resources. Plus it never changes the price you pay. I own and use both of the resources mentioned in my own email […]
Do I need permission to add testimonials or feedback to my website?
You get a customer email with a glowing product review. Can you pop it on your sales page? Or do you need permission? Learn in this Ask Kiff episode.
Do I need a process to use customer photos? If so, how do I ask without scaring them off?
Your customer has just posted the perfect photo showing your product on her Instagram feed. Should you #regram it? Or ask permission first? If you want to use customer photos (or client photos) then you won’t want to miss this week’s episode of Ask Kiff. Watch the video | Read the show notes | Read […]
Can I place a blanket copyright on everything on my website?
What is a website copyright notice? What does it mean? Does it protect my website? How do you create one? That’s exactly what we’re going to cover in this week’s episode of Ask Kiff. Watch the video | Read the show notes | Read the transcript Show notes Read this post to learn the value […]
I have shop policies, but do I need terms of service?
Do you have online shop policies? That’s a great first step to establishing expectations with your customers. But…when something goes wrong, your shop policies likely won’t help. (Because they aren’t enforceable.) In this week’s Ask Kiff episode I share why you need both online shop policies and terms of service. (And don’t forget to leave […]
What is the right way to reference other brands/images in a product roundup?
Thinking about your holiday or year-end editorial calendar? Considering including a product roundup or gift guide? Then make sure you tune into this week’s episode where I share how to do it without ending up in legal hot water. Watch the video | Read the show notes | Read the transcript Show notes Watch the […]
