Hi Reader! Many creative business owners start their businesses without even realizing it. They have a creative outlet, an opportunity to collaborate, or a personal project. And it ends up turning into a business. Sadly, while this organic process is great for testing the waters, it can lead to some major headaches from the legal side. This is why a couple of times a year, I have to tell a client she has to re-brand her business. If you name your business something too close to someone else’s…

Hi Reader! You don’t need a traditional, formal, stuffy business plan. However, I do think that creating a rough guide that helps you make business decisions is critical for every single creative business. This rough guide is technically a business plan (but not one stuffed with B.S. and numbers). A business plan is important because it helps you set a goal or destination. And as Alice learned, if you don’t have a destination in mind, any path will get you there. You will get somewhere, but…

Hi Creative! Running a business is no small feat, especially when you’re juggling family, friends, deadlines, and the million little things that pop up every day. That’s why this year, I’m trying something new: Eagle Eye Legal. What you can expect each Friday at 8:00 AM Pacific: one bite-sized legal task that takes 30 minutes or less to complete the exact links, tools, or resources you’ll need to complete that task access to help if you hit a roadblock on the task via email from me until…

Hi Reader! Imagine having a clear, step-by-step legal plan for your business tailored to the goals you want to reach. Doesn’t that sound like a weight off your shoulders? I get it—legal stuff can feel overwhelming and confusing. And let’s be honest, it’s one of the first things that falls off your to-do list. But it’s also essential if you want to protect what you’re building. That’s why I created the Legal To-Do List Challenge: a free, four-day experience to help you map out exactly what…