Hi Reader! This week, I dropped the third installment of the quarterly creative business legal tasks. And I’m going to challenge you to do one of those tasks this week: deciding if you are currently in the sweet spot for trademark registration. So, how do you know you are in the sweet spot and it’s time to start the trademark registration process? The first way you know is that your name is eligible, but it’s not unique enough. And someone else might come along and use the same name. Like our…
