In Issue No. 1 of the artist’s Journal, I answered the following question from Joan,
Legally, how important is it to have a business plan? What are the pros and cons of developing a traditional business plan for a small/just-starting business? I feel like I need one, but keep putting it off.
– Joan Goodspeed, Break + Remake
A business plan is critical for every single creative business.
But…you don’t need a formal business plan. The reason you can skip the traditional format is that you aren’t getting a loan or finding investors.
But you don’t get to skip the questions a business plan forces you to answer. Because these questions help you decide:
- who you serve
- what products/services will help them solve their problems
- how they will find you
- what makes you unique
- what revenue streams you’ll use
- what it’ll cost to deliver
- what you want your business (and life) to look like
- how you define success
- how you’ll measure progress
- who you’ll collaborate with
You should create a plan in the way that works for you. Because it’s important to not only create a plan but use it as you make decisions for your business.
And it doesn’t have to be full of words. In fact, it can be only images. (Check out my friend Jenn Lee’s book, The Right-Brain Business Plan*.)
Or you can doodle and write using something like the Business Model Canvas or your Bullet Journal. (Or enter your email below to grab the creative business version of the Business Model Canvas.)
Does your creative business need a business plan?
Then grab the Creative Business Model Canvas!
It’s a quick and easy way for you to create a business plan. All you have to do is fill out one page by answering 10 questions. Grab a PDF copy by entering your email below.
But it’s also important to remember that this isn’t set in stone. It’s almost impossible for a new, young business to predict what it’s going to look like five years in the future. And so what you put in your business plan will inevitably change and evolve over time. And that’s good.
Finally, I hear too often that your artwork, jewelry, or clothing doesn’t solve a problem for your customers. But I call B-S. Because you do.
You help your customers become the vision of themselves that they want to be. You help them tell the story outwardly of who they are and what they value. And so, you don’t get to skip creating a plan, because each of these questions applies to every creative business.
Want to dive in deeper? Then check out the resources below.
Season 2 Episode 2 Live Broadcast Replay
Does your creative business need a business plan?
Then grab the Creative Business Model Canvas!
It’s a quick and easy way for you to create a business plan. All you have to do is fill out one page by answering 10 questions. Grab a PDF copy by entering your email below.
Season 2 Episode 2 Live Broadcast Slides
- Issue No. 1 of the artist’s Journal
- Jenn Lee’s book, The Right-Brain Business Plan*
- Business Model Canvas
- Next week’s In Session: How I’m using my WHY to add ease to 2018 (+ the 3 big changes)
Season 2 Episode 2 Live Broadcast Transcript
Good morning everyone welcome back to another in session in session is a weekly series that I do designed to add ease to the legalese of running your creative business and to help you build a strong foundation for your creative business so welcome on it I know that we’ve got several people live if you can just let me know that you can hear me that I’m coming across clearly on me and tell me a little bit about who you are and what you do perfect thanks Susan because I love to kind of use on what what I know about your business what I know about businesses like yours as examples as we go throughout the workshop so good morning album. And Abigail awesome and we saw all I love to see all of you here so perfect on it you know again throw in there on who you are what you do where you’re from. That I can make up examples on the fly today. If you haven’t there’s a link down below that says grab at the template. This is the worksheet that I mean for you guys I didn’t create it on 11 by 17 piece of paper just so that you have plenty of room to write if you don’t have access to 11 by 17 paper which I realize this morning it does print on 28 and half by elevens and you can take them together which is what I had to do you make it work on the fly this morning. So this kind of is the template and the worksheet that we’re gonna be working through today it’s based off of a creative Commons kind of one sheet business plan that’s been going around for a few years called the leading campus and then not evolved into business small campus and I came across it this fall. When it was customize for law firms and it was the practice model campus so I can have took bits and pieces of all 3 of those and then kind of customized it specifically for the kinds of things that create. Think about a need to deal with I’m I’ve got a couple questions on there that are not on anybody else’s campus related to kind of success and what you want your life to look like do you think is really critical as you try to balance of your creativity and your life and running a small creative business on it so that’s kind of what we’re gonna use as our template for today and kind of go through things observe you haven’t grabbed it again just right down there on you can click over and grab the template it’ll come to your email inbox I didn’t make it still pulled by PDF so there’s tax box each is there so if you wanna just completed electronically you can if you’re like me I love the act of writing and doodling and sketching as you create these things printed out and the boxes won’t appear when you print. They’re just there to help those of you who want to do it a lot chronically. So with that I’m going to go ahead and share. The slides that I’ve prepared for today. There we go. So as I said today were going to talk about how to quickly and easily create a business plan for your creative. I know that both Carol and Jude submitted questions earlier and I moved to those over to the ask a question top though ask question tab is also down below the slide arm below the grab the template green box on and that’s where you can submit questions arm kind of the goal of today isn’t to create of big formal business plan on the vast majority of creative businesses you are doing things on your own your not getting investors you’re not needing to create art traditional formal business plan and so the goal today is not to help you create that traditional formal business plan that you’ll share with investors or that you’ll share when your trying to get a loan or those kinds of things because there’s so many tools and templates and resources out there it’s for those of you who are running a small creative business like my friend John which is exactly how this came about. Several maybe last to go around and we have the. When they ask me anything in session she asked about business plans and business plans I think are critical for every single creative business. Mostly because they force you to answer some questions that you might not otherwise answer and so the business plan this one sheet that we’re gonna go over today is kind of all designed to have kind of help forced you answer those questions on help you think about all of those kinds of things rather than using that traditional kind of boring formal template that you really only need if you’re going out like Carol on and getting investors and those kinds of things so unfortunately Carole we’re probably not going to address the kind of business plan that you need for investors they’re probably not going to be happy with this one sheet on but there are lots of when you Google how to do a business plan there are lots of kind of template for investor style business plans on but what I want to focus on today is that of more typical scenario where a creative business owner never creates a business plan because they don’t see the value of that formal plan that they’re giving to it testers because they’re not using so how can we think through some of those questions that a business plan forces you to answer in kind of a phone were on a less intense way and kind of use it then to be able to guide decisions in your so that’s kind of what we’re covering today. This will switch back over. We got things all over the place today not I’m not quite organized enough what with all my devices I was trying to take pictures earlier so who am I and why am I talking about this mining is giving scaly I am an attorney here in California on in addition to running the artistry deep where I create tools and resources designed to help you secure your legal foundation and try to convince you that there can be easing the legalese of running your business I also run a law firm where I serve California creative businesses so every day and in the trenches icy thousands of businesses arm over the course of the last you know 7 years I’ve seen thousands of businesses come and go on seen some businesses grow really successful and some businesses unfortunately not make. And so over all of that time it’s kind of learned tips and tricks around making sure that you have a really strong foundation so that you can create a really thriving sustainable creative business so their business is it not flashing the pan that you get your one big break and then you don’t have the foundation to support that that you can leverage that big break into more and more things for your creative business so over the course of time I seen lots of patterns develop in one of those patterns is just those businesses that really 60 those businesses that are really able to take advantages of those big breaks when they happen have really build a strong foundation for their creative business so one of those pieces is knowing what your business is and where it’s going and how you do that is creating a business plan. Now I’m I showed you earlier the printed out copy of it here’s the electronic version or at least a piece of it that I could fit on the slides. He said if you haven’t grabbed it there is a button below that says grab the template and allow you to grab a copy of this on and we’re going to be going through a kind of the 10 questions that this business plan kind of helps you in your search. I’m the kind of think about how you can create a business plan that’s not super formal and stuffy but that you can actually use to guide your business decisions and to actually use to kind of build that strong foundation so that when that big break happens when maybe you know not necessarily being put on over anymore many years ago it was being featured in on Oprah on it now it might be something else maybe you’ve got publications that you’re really striving to be placed in maybe you’ve got an influence or that you want to feature your work on their account on her Instagram account you know whatever that big break that you’re trying to build towards when that happens we want to be able to leverage that and really grow your business not scrambled to try to get things in place to make sure you can take advantage of it so this kind of thinking about creating this kind of model campus creating this really simple business plan is going to help you think through some of those questions in I think through who what some of those things might be on it to get in front of your target audience on it so that you can really grow your business. So what questions are we gonna answer on and you’ll notice this doesn’t go necessarily you know street around the circle you kind of hot here and there to kind of answer some of these questions and some of that’s by design that you know we wanted it to look kind of balanced arm and certain things needed bigger or smaller breaks some of it is based on like I said this is based off something that’s a creative Commons so kind of how I tweak to their format to fit on creative businesses specifically so it kind of is based off of their original lay out with some small tweaks. So question number one that you should answer is who is your creative business serving. I was going to update the photos behind this I thought I did on but apparently I didn’t this is a lot better used over from the slides that I was working on yesterday for my talks and talking Phoenix later this week so this slide is really supposed to be about copyright not necessarily the right back photo that I thought I had out there. Well that’s the beauty of live live working life of it so who are you serving. So who are your ideal clients and customers what does the average day look like. And more importantly who isn’t your ideal customer so you know there’s lots of exercises out there that help you kind of it envision the day of your ideal client but so you know some of those kinds of things you probably already done so who is it that your serving on you know leases the textile designer is her client a is our client is she looking to go direct to the you know through spoon flour and go directly to a quilter is her ideal client a specific kind of quilter or is her ideal client the company who makes the quilting fabric. You know so who is your client is your client the end consumer and you’re gonna try to build everything around working directly with them or is your client the company if you’re doing you know some sort of licensing and those kinds of X. we’ve got it some jewelers in here today some artists arm so who is that is that urban woman who you know is very into both home who is she and maybe that means that she is not someone who is a suburban mom who wears yoga. On you know so you want not necessarily just focus on who you’re serving but who your putting kind of.on a line in the sand and saying these are the people I’m not Sir because the more difference you can make arm around this is the person exactly that I’m helping. And these are the people that I don’t care if they ever resonate with my product and service because I’m not going after them the more you can dive into exactly who it is that you are thinking about and who your start and then the products and services in every other aspect of your business that’s going to then drill down and resonate make sure that your resonating with them so that they really want to buy your products and services. You know often times when we get to question number 2 this kind of art gets really tricky for those of you who kind of our artists and for some of those kinds of people who. Kind of say that you are offering a luxury kind of products that no one really neat so you know what you’re offering you know what problems they are facing those kinds of things we all have problems. All you know the reason I wear we’ll just we’ll show you what I might necklace that I’m wearing. The reason that I wear pretty much constantly some arose jewelry is because of part of the. The story that she helps me tell about who I am. She helps me tell a very specific story about the kind of person I am the kind of a static that I want people to perceive me as being I want to be that kind of cool laid back lawyer that has kind of doesn’t wear a lot of jewelry but has always had some sort of statement piece on that can spark a conversation and make a connection with the creative person that you know anywhere I go I can tell who the creative people are by the conversations and the questions they asked me about the jewelry that I and so it allows me to continue the story that I’m trying to tell in my life and connect with the kinds of people that I want to connect with so she’s selling a very high end luxury jewelry product that I’d gladly fork over money for and pretty much won every single piece she ever create and the only reason I don’t buy the ball is because my pocketbook cannot afford it but it’s because she’s helping you tell a story about who I am and the kinds of people that I want to surround myself with and the kind of person I want them to perceive me as being. And so those of you you know when it comes to question 2 of what you’re gonna what problems are they facing what the existing solutions are and how what you’re going to offer to help them think about it not just in you know this question doesn’t apply to me because I’m selling them art that hangs on their wall in their home it doesn’t apply to me because I create jewelry it doesn’t apply to me because I create home where kind of products I create stationary creek does your solving a problem for your customer and part of that problem that you’re solving is the story that they’re telling others about themselves by the things in the home their homes the things that they’re wearing the things that they choose 10 male by physical mail to their friends and family. I’m so really kind of kind of flipped the script and not just think about it as you know this doesn’t apply to me this isn’t necessarily what my business is about I’m just selling this you know beautiful piece of art hangs on someones wall what biking that thing in their home what parts of their life or they filling out what are they sharing with those that they come into their home what kind of environment are they trying to create for their day to day kind of lights on and kind of really tried to dig into that a little bit better. So that’s question number 2 what are you going to offer them to help them solve their problems answering kind of what problems are they facing what solutions are out there maybe the solutions that are out there aren’t necessarily addressed competition with you maybe the solutions that are out there or other kind of related products that are you know potentially when you come down to question number 10 about who your collaborators are kind of related products that are going to help them partially tell their story on but your piece is a missing piece. And then what can you offer that is going to help them solve their problems so that’s question number 2. Question number 3 is how are they going to find you. So not only how are they going to find you but how are you going to find that so that kind of but both sides of the coin of the conversation where are they hanging out on that maybe they’re not hanging out online you know I don’t know is. We’ve got anyone who deals with kind of local businesses here on or who runs a local business a kind of more of a brick and mortar kind of business or does services for local businesses on but maybe they’re not hanging out maybe the best place to find your clients and customers is an online maybe it’s by going down to the local coffee shop and you know kind of working at the local coffee shop and seeing the people who come in and out and start to make conversation with them about how your services could help their own businesses maybe it’s walking down the main street of the town of your town and going into the kinds of businesses that could carry your products that could. Use your products on it and kind of talking to them face to face on it maybe it is somewhere online on and where is it online you know Facebook and Instagram and Pinterest all have slightly different demographics and Twitter still exists and is out there and is a great tool for certain people who are doing certain kinds of things if you’re targeting journalists than Twitter is still in an amazing place to connect with those kinds of people. Trying to collect to connect with people in the political spectrum Twitter is still a great place to have those conversations so how are they going to find you and how are you going to find out what kind of. What kind of platforms can you use that are going to give you the biggest bang for your Buck and connecting with those people now in the beginning this is a great time to talk about that we’re not going to know the perfect answers to these things were not going to know that you know that on Instagram is maybe going to provide a better return on our time than Pinterest is we’re not going to know exactly the perfect early on how these things are going to play out. So you’re gonna make your best guesses in the beginning and you’re gonna run experiments and refined over time you know this isn’t we’re not carving. Into here or not carving this in stone you know this is something that you can is electronic you can print out you can make a new copy you can cross things out you can you know. Make new versions on this isn’t something that set in stone you’re going to answer these questions to the best of your ability with the information you know now you’re gonna run on some assumptions that you make you’re gonna run some experiments you’re gonna see how those experiments pan out hopefully you’re getting a little data along the way so that you know rather than just if you’re got says the experiment worked or didn’t that you have data to support that and then we did what you learned from those experiments you’re going to refine things you’re going to tweak them maybe you’re gonna go through this exercise again and then you’re going to go with the next. And so you know business plans aren’t something that you do once and you forget. Never going to perfectly know what your business is gonna look like in a year even if you’ve been in business for a couple years things change you know I felt like I had to the best of my ability Facebook kind of nailed in as to how to use Facebook to drive traffic to my website. This will change the algorithm so therefore I’m going to totally change up my strategy in order to continue to be around on Facebook I’ve gone back to sending these over these weekly in sessions or no longer just on crack cast anymore I am now you know putting them over on Facebook life while they’re happening once again because Facebook and saying we’re going to continue to prioritize live content on our thing and that’s as a as a business that’s one of the few kinds of content we’re going to prioritize and help pushing people’s feet. So you gotta always constantly be changing and moving and you know there are a lot of things out of our control in our businesses and so we’ve kind of kind of run and roll with well when those changes happen and these things aren’t sentenced out so you know make some assumptions run some experiments make some changes don’t necessarily think that once you create. Get it on because that’s not how it’s always going to work out. So once you figure it out. How they’re going to find you what platforms you think you’re going to use on this could also be things like you know they’re going to find you at perk and mortars you know we’ve got some cooler is on here on it so your clients might not find you on at sea or on your own website first they might find you by going into a store like rear device and saying well that that you know jewelry is super cool I want one of those and then they buy it and then then they start following you on Instagram then they start interacting with you on your own website then they sign up for your mailing list but their first interaction with you is actually out of work and mortar retailer rather than. Or maybe they don’t purchase that day and they eventually purchase from you but that interactions started it not necessarily on social media bought by walking into one of their favorite stores and seeing your your stuff. So number 3 is that number 4 is the one that we like to think about as creative business owners. So what makes us different what makes your style what makes your technique what makes what you are creating the things that are coming out of you different than somebody out there are a lot of painters out there whom I went and saw my friend circled and show this past week at there was probably a dozen artists in there that we’re doing abstracts with acrylics. I’m so there’s a ton of quote unquote abstract acrylic artists in that show. What makes hers different than those others what feelings is it invoking. Tom what the style is invoking you know kind of how does that tie in with who you’re starving and what problem you that you’re offering that you’re solving for that. So what makes you different than someone else you know there are several as I tell people all the time but you know there are several attorneys out there that are talking to creative business owners about how to kind of tackle the legal side of running their creative business so what makes the process that I’m doing different from someone else. I like to say that the way that I talk about it is in a very conversational tone that I kind of like to make it really practical and how do you walk away with something that you can do to accomplish something and that I try to make it as fun and easy as possible with a subject that I know is notoriously hard and unclear. So that’s kind of a trial how I tried to position myself as different from the off the top of my head at least 10 other attorneys who are doing similar things. So what makes your business unique. Number 5 is what revenue streams will you you. This could be things like I’m gonna do wholesale and at seeing craft shows and sell on my website if you’ve got a physical product you might if you’ve got an information product you might do evokes and workshops and membership courses on if you are kind of trying to do art licensing you might sail kind of prints and those kinds of things through your own website or on at sea and then sell designs themselves to directly to kind of bigger Brandt’s. As an artist you might also or as a jeweler I’m you might do commission work which is another revenue stream that you can tell custom work I’m so what are the different revenue streams that your business is going to kind of your life. Number 6 is one that a lot of people skip over what’s the cost of delivering your products and services so what are you gonna have to pay square what are you gonna have to pay Shopify what are you gonna have to pay and see what are you gonna have to pay your web hosting provider what are you gonna have to pay MailChimp or convert or dress. What are you going to have to pay to schedule your social media what are you going to have to pay to do those quote unquote overhead things that are required to run your business then if you’re creating a physical product what does it cost to create that product. What are the material costs associated with that for those of us who do digital products really are only cost is our time and then you know whatever. The card processing fees that were paying and then you know our hosting provider so we’ve got we’re we’re in a little bit better book than those of you who do physical products on but what is it going to cost to deliver your solution your product or service to your clients and customers. So now we’re gonna move into a couple questions that work on other peoples that I think are critical for those of us that are created business owners so number one is what do you want your business and like to look like. When you wake up in the morning what is not perfect day look like what do you you know do you dream of being able to be anywhere in the world wake up and do a little work wander around a beautiful city come back to do a little work and go out and enjoy a nice dinner. Do you does your life look like you get to take your kids off to school you do some work while they’re at school then you come home and spend the afternoon with your kids when they get out of school. You know what does your perfect date look like you know the one that I’m trying to work towards is that I you know get up drink my coffee do some reading then I would do some work them I go out into mine property which does not exist yet with the humongous garden and the outdoor kitchen and on you know a couple acres with some nice woodland around me. I work in my garden and then I come you know come in make a nice meal of the things I’ve just harvested and then go back and work in the afternoon. What does kind of that dream life look like and what steps how are we going to try to get ourselves towards their. So are the things that you’re thinking of in your business the decisions you’re going you’re making gonna help support get you closer to their ordinated you farther away from there if it’s gonna take you farther away from there is it that you need to revise what you want your business and life to look like because certain things are never going to kind of go hand in hand. So the other question that’s kind of not typical for these kinds of business plans that I think you should answer is how do you define success. What is it quote unquote made it for you. What what are you going to use which is the next question like what is the end goal that the statistics that we’re going to start collecting and 9. How are we going to measure if we’re getting closer to that goal. So 9 is what data are you going to collect his fee if you’re getting closer to your end goal but 8 is about what is that end goal look like what is 6 that that could be something monetarily that could be making a certain amount of money that could be something much more amorphous like having the flexibility to travel having the money in my bank account so that I can on the spur of the moment by that ticket to Paris and afford to go there for 2 weeks and know that my business is going to survive and I’m gonna be able to work remotely to do what I need to deal. You know kind of how do you define success. And then as I said 9 is what things are we going to use to measure if you’re getting closer to that and to call. So is that things like sales or revenue is that things like mentions in publications is that things like you know. A conversion rate how many people are signing up for your email list then how many people are purchasing your product you know what are those statistics that you’re gonna use to measure your progress. When it comes to answering this question it can be easy to get sucked into the vanity metrics into the you know so many followers I’m so many page views so some of those kinds of things and those things are great if you can back words track and know that they’re actually resulting in to something that is kind of measurable towards your goal. I’m so numbers of followers are great if you know that one out of 5 Instagram followers eventually buys from you then yes obviously increasing your number of followers is going to increase your sales is going to do those kinds of things on but in its abstract increasing your Instagram followers isn’t really doing anything for your business. Without some sort of tight. So when you’re answering this question try to think about is this something that just makes me feel and or look god or is this something I can tie to helping me reached out and the goal. And then the final question that you’re gonna answer is who are you going to collaborate with. So what collaborators partners influencers X. Sattar up can you collaborate with partner wind do joint promotions with exciter up in order to grow both of your. So you know when we were talking about number 2 you know jewelry designers there’s a great potential for a partnership with our. Bag designers of those kinds of things that really are going to continue to tell the clothing and story static on that their clients want to half. So partnering with a clothing designer who can kind of create law you know for me it would be partner in with a clothing designer who can create really well tailored clothes that kind of are fairly simple basics that will allow the jewelry to stand out. So that you know I look polished and put together but at the same time you know I don’t have a lot of competing kind of things because Michael is the statement jewelry. Comment so kind of what is that story and who those partners might be kind of around the circle to kind of continue to tell that story for clients and customers who also is serving your same audience that could be a great partnership. So those are the 10 questions that I’ve got on that creative business model campus I just got a couple things I want to cover before we wrap up so questions clarifications all of those kinds of things there’s the ask a question button down below me I’m so start throwing them in there so that I can start answering that I’m. What I’m. See. There we go. So what I’m going to challenge you to do as I say I’ll like to encourage you to take action to not just think about these things in the abstract but to actually apply them. So what I’m going to challenge you to do is to go ahead I’m gonna take my email address in here now. Is I’m going to encourage you to fill out this campus to print it out and doodle on it and then take a photo of it. You fill it out electronically. And then send me over the PDF but to go ahead and email me your campus to set aside some time over the course of the next 5 to 7 days to go ahead and fill this out and then email me your campus and I will look it over if any like questions or this doesn’t seem to align together or here’s a resource to help you accomplish something that you either have a hole or a question or a road block around on here some resources to help I will read every single one that gets sent to me and provide you some thoughts and feedback on it. So please take the time to fill them out I it may take me just a couple days like I said I’m leaving tomorrow to head to Phoenix to speak out creative vision on it so it may take me I’ll have a little bit more of a schedule than usual so it may take me a couple days I might not be able to get to responding to some of you until after a return on Sunday but I will look at them all and I will provide you feedback so please block of sometime right now on your calendar. To fill this out and then send it over to. So see. Dole well read seek questions. We’re going to go over here now. Perfect Susan said she had to go to a call but yes the replay so as soon as we wrap on the beauty of crowd cast is that as soon as we wrap at the same exact link the replay will be available on if you ask a question on what I’m gonna do is tad when I start and stop answering the questions so you could hop back to the exact point where 8 answered your question on. So yes so this will be up here in perpetuity and sometime over the weekend I also am going to update the blog post where you can grab this with the replay will video link and the slide deck and an audio files so if you want to just listen to it on the go on that you’ll have the ability to do that as well. I’m. So questions if you’ve got questions like again please throw them down there I’m so Carol said she needed a business plan she can share with investors she loves the one page idea but if you need to show our ally what are the absolute necessities to express that foreign investor I’m so like I said in the beginning this kind of process in conversation today wasn’t really designed to help those of you who are going out and getting investors investors are going to want something that’s super traditional you know Carol does a lot of film related projects in so you know they’re gonna want something you know those who’ve invested in a lot of films know the format that they’re expecting and want it to look like that. So if your in the boat of you know getting some sort of traditional loan on if you’re looking for investors those kinds of things that unfortunately this formats probably not gonna work you’re gonna need things like financials you’re gonna need things like what are the returns again and be what kind of more traditional swot analysis you’re probably going to cover a lot of these same things but well you’re probably not going to answer. 7 and 8 how you define the success and what do you want your life and business to look like. But you’re gonna answer a lot of these same questions but it’s gonna be in the format you’re gonna find when you Google small businesses social Asian business plan or something like that so unfortunately you won’t be able to use this for those kinds of scenarios. To have one other question down here so if you’ve got anything else who use pop it down so that I can answer before we wrap. So do it says on her small businesses unusual how does she go about creating a plan with realistic goals and hard facts about returns so I’m a little question would be. On who are you showing this to so if it is only for yourself on a. There’s a there’s kind of a. Got a. Plus and minus on realistic goals it’s great to set realistic goals. But at the same time sometimes we box our selves in by our business bite only achieving what we think is realistic on until he has been writing some really great blog posts recently about why you should set unrealistic goals because it makes you think outside of the box and come up with solutions that you might not have thought were possible because you’re trying to do something that you think is unrealistic you actually get farther had. You know there’s obviously a lot of science research on you know goal setting and setting get so that it’s kind of a stretch goals so that something slightly outside of your comfort zone I’m really forces you to do a lot better on you’re more likely to reach those than ones that you think are easy to reach because you’ll procrastinate and not necessarily put as much effort because you think it’s kind of a no brainer. I’m so you know kind of think about who are you sharing with this if you’re not sharing it with an investor then hard facts about returns I don’t know I mean obviously for yourself you want to know that the time and the effort that you’re investing in your business is worth it but I don’t necessarily know that you need some of those sections if you’re not showing it to someone else. So kind of that’s a round about way to answer your question hopefully that answers it but who are you sharing it with why do you why are these things important and I encourage you to see that at least stretch realistic goals. Or you know. I am I am I am deciding if I’m brave enough to set a completely unrealistic goal that I think I have rather than a stretch realistic goal this year so I I will be transparent as I go through this process and let you know what I decide on and how that all plays out. On to Susan said it would be great to see a sample model from someone else. So yeah I am happy I am anyone who sends it to me on the go ahead and let me know if it is or isn’t okay it to post it in what I can do is those people who say it’s okay to post bears on I will in the where the. The gravel link button is what’s going to turn into a kind of the show notes for today on and so anyone who wants their is willing to show. Is I will. Make up fake ones how I would kind of think them through on for each of our creative business guide so I will kind of play around with the idea of creating one for. Throughout my content I’ve got 6 creative business guide that kind of describe different kinds of creative businesses different revenues primary revenue streams that businesses would have so I can kind of try to think them through for each of them and post what I come up with and then if anyone else is willing to share their. You know and it can either be on you can share it on your website I can provide a link to your website or I can just posted the image that you share with me. I’m. So yeah so I will I don’t know that it’s gonna happen this weekend given the lime teaching 3 classes this weekend in Phoenix but I will I will I’ll put that on my to do list. So yeah any other questions before we wrap today. So on. Last 2 things I’m so. If you want a little more help in designing your path to success there is I do have a membership community I am going to be changing the pricing structure of it that’s one of the experiments I’m working on this year. Only you can subscribe on a monthly basis for $37 a month I’m starting now. We’ll have to subscribe for a year at a time on our existing members will get grandfathered into their current plan to they don’t have to worry about it. So and kind of all the tools and resources in there are designed to kind of help you can have secure that foundation of your creative that’s I’m as we talked about when we started you know all of those kinds of things that are going to allow you to really seize the opportunity when that big break happens so put the link to kind of learn more information over about the courtyard. And then the final slide is just let’s connect on so I am artistry D. on Facebook and Instagram and these workshops are held every single almost every single Wednesday be a crowd cast in currently I’ve got a poll going on Instagram about what our topic is going to be next week. So next week we’re either going to be talking about the 3 big changes but I’m making in my business on. The 3 big experiments I’m running in 2018 is kind of switching over the format of the blog to our digital magazine format I’m really here diving and going all in on live video which I mentioned kind of at the top. And I canceled my social media scheduler on it so those are 3 big experiments that I’m running this year I’m so option number one is to talk about that option number 2 which you guys can actually see. Arm is already in my humongous old journal this year I have a whole page that’s all about. The why of my business and how I’m playing got out with different kind of verb starting sentences and what exactly that is from a product or service stamp. So option number 2 would be for me to dive into that activities daily I mean not sorry I’m not I can finish doing anymore out the artist J. D. on Instagram all through the link in the. My. I’m in my stories I’ve got a whole. But you can go ahead and vote on it was when I looked earlier pretty much hide out. As to which topic we’re gonna talk about next week so the poll closes in a couple hours later this afternoon I’m and then I will know what I need to start preparing for. That’s what I wanted to cover today almond think so much everyone for tuning in I hope you join us next week arm and thanks so much and I will talk to you soon.