I’m going to add a little kink to our 5 steps to hosting a legit giveaway. But this only applies when your giveaway intersects with a social media service. If you create products then Pinterest is probably your bag. And is probably a huge part of your social media strategy.
You’ve done your homework and read how to craft an alternative method of entry and so you create the following giveaway:
To enter either comment on this Pin or create a Pinterest board with at least 10 of Sponsor’s products that you’d like in your home and tag your board #sponsorgiveaway
Or maybe you are like me and love to interact with people on Twitter (I’m @kiffaniestahle by the way). So you craft a giveaway like this:
To enter either click to tweet or tweet and let me know how your business would grow because of my new course. Only tweets using @blogger will be counted and each tweet will count as a separate entry!
You pat yourself on the back for doing a good job.
Both giveaways meet all the legal requirements we’ve talked about so far. But both run afoul of the giveaway rules on those platforms.
Pinterest says that you cannot:
- require that users Pin from a specific selection of images
- require users Pin your contest rules
- require a minimum number of Pins on a board to be eligible
- make each Pin, board, like or follow equal one entry
- require entrants to comment on a Pin
- have users vote with Pins, boards, or likes
While Twitter lays out that the following isn’t okay:
- allow the same person to enter using multiple Twitter accounts
- encourage people to post the same update over and over
And that’s where our kink arises. When you host a giveaway on social media, you have to obey the laws, plus the service’s rules. These rules also go by the name of terms of service.
So how could we re-write those giveaways?
Our Pinterest giveaway might read:
To enter tag a Pinterest board filled with items you’d like in your home with the hashtag #sponsorgiveaway
While our Twitter giveaway might read:
To enter either click to tweet or tweet and let me know how your business would grow because of my new course. Only one tweet per person will be counted and must include @blogger.
These companies try to make it easy for you to understand the rules. Most have pages you can read them, so you don’t have to slog through their terms of service. And they outline what you can and can’t do (and what you might need to include in your Official Rules).
If you want to host a giveaway today and don’t want to take the time to learn these rules, I’ve laid them out in my giveaway guide.
This kink shouldn’t prevent you from hosting your giveaway; you just might have to get a little more creative about how you set it up. But that’s what we get for using a free service; we have to play by their rules.
Does this help you decide how to create your next social media giveaway? Let me know in the comments.