Like many creative business owners, I’ve been experimenting with Periscope. I’m still not sure which side of the fence I fall on. On one hand, I see the value of it. I think it’s important to show that I can conversationally talk about the law on the fly, rather than a scripted, practiced thing. On the other hand, I’m struggling to decide if it feels genuine to my brand and me, and if I have the time for it.
- state that you own the copyright
- allow you to re-use and re-purpose the content
- allow you to monetize the content
Hosting a giveaway on Periscope
Most social media services have lots of rules on this topic. They have dos, don’ts, and things you are supposed to add to your Official Rules. These added rules give you even more places to slip up when trying to host a legal giveaway.
Because Periscope doesn’t add rules, you’ll just have to follow the usual giveaway steps:
- decide the goals of the giveaway
- determine if you have to host a sweepstakes or contest based on your goals
- write Official Rules and post them to your website
- figure out if residents of any specific U.S. state must be excluded
- create promotional material that mentions the start/end date, that no purchase is necessary, that it is void where prohibited, and a link to the Official Rules
The one caveat to all of this is that you have the ability to push the “headline” of your Periscope to Twitter. So, the name of your Periscope must comply with the Twitter giveaway rules. This means you cannot:
- allow the same person to enter using multiple Twitter accounts
- give an entry for each update, if it’s the same update repeatedly
You should easily be able to follow both of these rules. Which means that for now, Periscope might be the easiest platform to host a social media giveaway.Thinking of hosting a Periscope giveaway? Read this from @kiffaniestahle first.Click To Tweet
Have you tried Periscope? What’s worked or not worked for you on that platform? How do you see it fitting into your social media mix and marketing plan?