When I moved to Oakland one of my first tasks was to put my name on a community garden waiting list. There were a couple options near my house and in May I got a plot. It takes me about 10 minutes to walk there or about 4 minutes via bike. Needless to say, it has become my new favorite place to hang out and I’m there almost every day.
I’ve always enjoyed gardening. There is something immensely satisfying in watching a teeny, tiny seed turn into food. However, gardening also requires patience. First you have to wait for the seed to germinate and sprout. Then it seems to take ages for that little plant to start taking off and producing flowers. Then the flowers need to be pollinated. Finally, you have to wait for the resulting food product to grow and ripen.
Gardening also requires patience.
This lag period (between planting and harvesting) is when gardening is least fun. You still have to show up every day. There are still weeds to be pulled and water to distribute. But you aren’t getting to fill your basket with produce for dinner. In fact at times, you might not even be seeing any benefits.
But continuing to hustle during this lag period is critical if you ever want to harvest a crop.
Hustling in our businesses
Hustling is also required in our businesses. Hustling gets hard when we:
- planted a seed with a potential client and they are still thinking about if they want to move forward
- reached out to a couple vendors and they are interested in carrying our products but need a couple days finalize things
- work every day and there’s little on the horizon to indicate that things are going to improve
But like gardening continuing to hustle during this lag period is critical if we want to harvest anything. Yes, it’s going to be hard some days, but the harvest will never come if you don’t continue to hustle.
Let me know in the comments below, the one thing you are going to take action on today to continue hustling during a lag period.