I’ve always got at least two books going, a nonfiction business-y book and a novel. And sometimes, I’m juggling several books at once.
In fact, I joke that every time I move, the first people to know me are the librarians, since I’m there multiple times a week.
Last month, I did a bunch of customer interviews, and one of the questions I asked was,
What opportunities do you think I’m missing?
And in four of those answers, the idea of me hosting a virtual book club was raised as a missed opportunity. Because they were all big readers and knew that I was too.
Which was funny because I’ve been debating starting a book club for a while. But I wasn’t sure if it was something that made sense and would be worth the investment of my time.
Before I dove in headfirst, I created some mini-content using Instagram Stories.
And for every Instagram Story, I posted about a book I’d read, I got at least three DMs. And each of sparked a longer conversation about the book (or similar books).
And since that mini-content panned out, I started digging deeper.
So I went through the artist’s Courtyard community archives. And once again, anytime we discussed a book, it was one of the most popular threads.
After researching, it became obvious that the mini-content I’d created around books was resonating well.
Under normal circumstances, when mini-social media content goes well, I take it up a notch. By developing an opt-in, In Session workshop, or blog post to test the content out further.
But with a book club, I wasn’t sure what the in-between was. So I’m skipping the middle step and diving right into the book club.
For our inaugural book, we’ll be reading The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan. <–affiliate link
I selected this book for two reasons:
- it was one of the top vote-getters in the poll in the artist’s Courtyard community.
- I know that you probably struggle with time and wearing all the hats. And it’s one of the most powerful books that I read on my quest last year to simplify my business and life.
How is our virtual book club going to work?
I’ll be hosting a live discussion on July 25th over in the artist’s Courtyard community (via our chat room!)
But before that, we’ll have threads in the artist’s Courtyard to talk about the book. In them, we can chat about some of the themes of the book and how they apply to our businesses.
If you are into this idea, you need to be a member of the artist’s Courtyard.
I’ll be keeping all members in the loop about how it’ll work and when we’ll have the live book club discussion.